Las Vegas is known for its icons. The “entertainment capital” of the world is is home to many notable musicians, stage performers, magicians, dancers, competitive poker players, athletes, etc. These iconic figures have built the city’s image for celebrity and spectacle. However, Vegas has yet to be known as home for a great visual artist- particularly a photographer. Photographers of significant notoriety are usually based at major media hubs like Los Angeles and New York. Showcasing renown photographer talent will increase the city’s clout as a world-class metropolitan. Today, Christopher Cashak, a professional photographer and media entrepreneur, takes the role as “Official Photographer of Las Vegas”.

The President of the United States is photographed by millions of people during public appearances. However, he still designates an official photographer. This single person is charged with the duty of capturing the President at his best. These official pictures are specifically designed to contrast less flattering photos taken by non-professionals. Las Vegas is similar, with tourists photographing the city on an amateur basis daily. Like the President, Christopher Cashak argues that Vegas can benefit from an official photographer which captures the city at its best and perpetuates the image for the world to see.

In recent years Las Vegas experienced an economic decline. Christopher Cashak attributes this, in part, to the wave of amateur photographers combing the Vegas strip- in particular the nightclub circuit. Mr. Cashak asked: “Why would people visit a city with half-drunk, underage college kids taking horrible pictures of them for some unknown website?” He added that Las Vegas’ reputation has suffered from these low quality images being distributed on the internet. “Vegas deserves better. I will redefine the role of a photographer, set the new standard and revitalize the image of Las Vegas,” said Christopher Cashak.

Who: Christopher Cashak
What: Christopher Cashak, the Official Photographer of Las Vegas, creates the city’s next icon.
When: Now
Where: Las Vegas, Nevada
Why: The Official Photographer of Las Vegas will revitalize and luxuriate the image of the city.

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is an Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media organizations.

CONTACT

Jonathan Wilshire
Omega Sunfire Public Relations
Email: email@omegasunfire.com
Phone: +1-602-524-9071
Address: 773 East Tyson Street, Suite 14, Chandler, AZ 85225
Website: http://officialphotographeroflasvegas.com/

Please contact Jonathan Wilshire at the above email for interview requests with Christopher Cashak.

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FOR IMMEDIATE RELEASE

Christopher Cashak was a model portfolio photographer for many years through 2006. He left the industry to focus on other projects in the fashion and nightlife spaces. However, many of his personal friends are models and actors. They expressed dismay about the lack of professional and honest photographers in Arizona. After hearing these complaints for several years Mr. Cashak decided to reenter the model portfolio business with “Models by Christopher Cashak”.

Christopher Cashak argues that many photographers work with a model just to get good pictures. He adds that good pictures don’t always help a model get booked. Models by Christopher Cashak emphasizes creating images that advance a model’s career. “Models by Christopher Cashak fills a huge gap in the market,” Mr. Cashak said. He notes that careful analysis of the model’s current portfolio and their career goals is needed prior to any photography work. Christopher Cashak draws on years of experience in the industry and makes a honest consultation with the model a key part of his service.

Over the last six years, Christopher Cashak has demonstrated his talent by building a portfolio of fashion, glamor, swimsuit, lingerie, catalog and other photography projects. He says this diversity of skillsets is needed to create a well-rounded portfolio for a model. Models by Christopher Cashak offers full service including headshots, portraits, test shots, starter and portfolios.

A number of models went on to achieve international success after working with Christopher Cashak. They appeared in Maxim, FHM, Playboy, Stuff, CSI, Hot Import Nights, VH1, Oxygen, Miss America and many more media channels.

Christopher Cashak has national credibility with a long list of celebrities posing in front of his camera including- Paris Hilton, Shakira, Gwen Stefani, Jenna Jameson, Charles Barkley, Shaq, Amare Stoudemire, Kendra Wilson, Nick Lachey, 50 Cent, DJ AM, DJ Vice, Ferry Corsten, Paul Oakenfold, Marshall Barnes, Bad Girl’s Club Amber Buell and Meade, Rock of Love’s Jessica and Daisy plus many more. Mr. Cashak also works with NFL, AFL, NBA cheerleaders and dancers.

Models by Christopher Cashak is currently available in Arizona with special request photo shoots available nationally.

Mr. Cashak’s portfolio work and booking information is available on his website. The address is http://christophercashak.com/models-by-christopher-cashak/

Who: Christopher Cashak
What: Models by Christopher Cashak portfolio service
When: Available now
Where: Arizona and nationally
Why: Models by Christopher Cashak was started as a professional service to create portfolios that further a model’s career.

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities.

CONTACT

Jonathan Wilshire
Omega Sunfire Public Relations
Email: email@omegasunfire.com
Phone: +1-602-524-9071×14
Address: 773 East Tyson Street, Suite 14, Chandler, AZ 85225

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FOR IMMEDIATE RELEASE

Jackrabbit Lounge, Brendon Medungo Entertainment(BME) and the Bronze Boutique created the only ladies’ night on Saturday in Old Town Scottsdale. The weekly event is called Ratio Matters 3:1. The 3:1 stands for a high female ratio with three women for every man in the club. The event is designed to be a Saturday night sanctuary for women. It features a red carpet walk-up with a Hollywood style step-and-repeat for “official” portraits with the Ratio Matters 3:1 and Bronze Boutique logos in the background. Groups of three or more women who book nail service at the boutique will receive a complimentary bottle of champagne during Ratio Matters 3:1. Limo service is also provided. Only women are allowed in the club before 11 p.m. The night hosts nationally known DJ’s like Marshall Barnes, Travis Emmons and Highnoone among others. Skyy Vodka and M Model Management also sponsor the night.

The Ratio Matters 3:1 organizers recognize that beautiful women, movie starlets or not, love to have their picture taken. So they selected Christopher Cashak to be the event’s feature photographer. Christopher Cashak is charged with energizing the crowd by providing a paparazzi atmosphere. He photographs the dressed-up party goers who also sport their new looks from the Bronze Boutique. The images are showcased on Jackrabbit’s website.

Christopher Cashak was selected because of his outstanding reputation in the Scottsdale scene. He is also widely recognized as the market’s leading photographer. Christopher Cashak built portfolios for local models that went on to international stardom in Maxim, FHM, Playboy and other publication. He is also regarded as the Official Nightlife Photographer of Scottsdale with six years experience in the scene. “The Christopher Cashak name is synonymous with gorgeous models, amazing photography and the best parties in town. Where else would I be on a Saturday night?” said Christopher Cashak.

The Ratio Matters 3:1 ladies’ night event is held every Saturday at Jackrabbit Lounge in Old Town Scottsdale. The doors open to women starting at 9 p.m. Men are allowed in after 11 p.m. The party continues to 2 a.m. Jackrabbit is located at 4280 North Drinkwater, Scottsdale, Arizona 85251.

Who: Jackrabbit Lounge, BME, Bronze Boutique and Christopher Cashak
What: Ratio Matters 3:1 features photographer Christopher Cashak.
When: Every Saturday night from 9 p.m. to 2 a.m.
Where: Jackrabbit lounge in Old Town Scottsdale
Why: Jackrabbit creates a Saturday night sanctuary for women.

ABOUT CHRISTOPHER CASHAK

Christopher Cashak is Scottsdale’s self declared “Official Nightlife Photographer”. His career started at Axis/Radius Nightclub and currently spans more than six years.

From humble beginnings as a elementary school drop-out to photographing high-profile celebrity events, Christopher Cashak is an Arizona success story. His photographs are published world-wide. They show Arizona’s beauty and the excitement of Scottsdale. Christopher Cashak turned nightlife photography into an art form that helped shape Scottsdale’s glamorous image.

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities.

CONTACT

Jonathan Wilshire
Omega Sunfire Public Relations
Email: email@omegasunfire.com
Phone: +1-602-524-9071×14
Address: 773 East Tyson Street, Suite 14, Chandler, AZ 85225

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FOR RELEASE ON JANUARY 28TH, 2010

Scottsdale event producer Platinum Nightlife Group adds noted photographer Christopher Cashak to their team. Christopher Cashak will photograph the nightlife action of their events. Pictures will include local party-goers, disc jockeys, go go dancers and celebrities. The nightlife photographs will be showcased on Platinum Nightlife Group’s website- platinumnightlifegroup.com

Christopher Cashak was selected for his widely praised photography work. He also has a positive reputation with patrons and workers in the Scottsdale nightlife scene. “I am honored to be working with a new company that has already made a big mark for itself in the industry. They are going to give the party animals in Scottsdale a great event and I will show the world how much fun they’re having”, said Christopher Cashak.

SUMMARY

Who: Christopher Cashak and Platinum Nightlife Group
What: Platinum Nightlife Group adds photographer Christopher Cashak to their team.
When: January 28th, 2010
Where: Scottsdale, Arizona
Why: Platinum Nightlife Group seeks to produce the best nightlife events in Scottsdale and Tempe.

ABOUT PLATINUM NIGHTLIFE GROUP

Platinum Nightlife Group is a full-service production company. In addition to event planning they offer marketing, graphic design, analysis and consulting solutions. The company also has a team of widely known disc jockeys- including DJ Slippe, DJ Earth and DJ Breez. The company produces weekly events, including concerts and club parties, at Cherry lounge in Tempe, Myst and Martini Ranch in Scottsdale.

ABOUT CHRISTOPHER CASHAK

Christopher Cashak is Scottsdale’s self declared “Official Nightlife Photographer”. His career started at Axis/Radius Nightclub and currently spans more than five years.

From humble beginnings as a drop-out to photographing high-profile celebrity events, Christopher Cashak is an Arizona success story. His photographs are published world-wide. They show Arizona’s beauty and the excitement of Scottsdale. Christopher Cashak turned nightlife photography into an art form that helped shape Scottsdale’s glamorous image.

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities.

CONTACT

Jonathan Wilshire
Omega Sunfire Public Relations
Email: email@omegasunfire.com
Phone: +1-602-524-9071
Address: 773 East Tyson Street, Suite 14, Chandler, AZ 85225

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FOR RELEASE ON JANUARY 28TH, 2010

NS13Events, based in Scottsdale, reports on the local nightclub scene in addition to producing its own events. In January of 2009, the company exclusively hired Christopher Cashak to photograph the area’s nightlife parties. Through Mr. Cashak’s lens and NS13Events’ website the company has broadcast the excitement of Scottsdale’s scene and highlighted current hot spots. Today, the two parties celebrate their successful business partnership over the last year.

Axis/Radius and Suede Lounge are two Scottsdale nightclubs Christopher Cashak photographs every weekend for NS13Events. Pictures include local party-goers, disc jockeys, go go dancers and celebrities. The photos are published on NS13Events.com

Christopher Cashak was selected for his widely praised photography work. He also has a positive reputation with patrons and workers in the Scottsdale nightlife scene.

Reflecting on the last year, Christopher Cashak said: “NS13Events has really made a name for themselves over the last year. In year two I’m going to help them take it to the next level.”

SUMMARY

Who: Christopher Cashak and NS13Events
What: Christopher Cashak completes one year as exclusive nightlife photographer for NS13Events.
When: January 28h, 2010
Where: Scottsdale, Arizona
Why: NS13Events seek to feature the best Scottsdale party spots through Christopher Cashak’s photographs.

ABOUT NS13EVENTS

NS13Events is a Scottsdale based production company. They have created fashion shows with notable names like Ed Hardy in addition to other nightclub events. NS13Events is part of a media group that includes the Rockstar Model Agency, Dirty Boutique and Rising Sun Entertainment.

ABOUT CHRISTOPHER CASHAK

Christopher Cashak is Scottsdale’s self declared “Official Nightlife Photographer”. His career started at Axis/Radius Nightclub and currently spans more than five years.

From humble beginnings as a drop-out to photographing high-profile celebrity events, Christopher Cashak is an Arizona success story. His photographs are published world-wide. They show Arizona’s beauty and the excitement of Scottsdale. Christopher Cashak turned nightlife photography into an art form that helped shape Scottsdale’s glamorous image.

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities.

CONTACT

Jonathan Wilshire
Omega Sunfire Public Relations
Email: email@omegasunfire.com
Phone: +1-602-524-9071
Address: 773 East Tyson Street, Suite 14, Chandler, AZ 85225

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FOR RELEASE ON SEPTEMBER 29TH, 2009

In September of 2004 entertainment guide ClubParties partnered with Christopher Cashak, known as the “Official Nightlife Photographer of Scottsdale”. Mr. Cashak was hired to photograph the nightlife action at local clubs and lounges exclusively for the website. The partnership, which started at Axis/Radius Nightclub and prospered across much of the Scottsdale nightlife scene, has endured for years. Currently Mr. Cashak photographs the scene at three of the most popular clubs in Scottsdale(Pussycat Lounge, Dirty Pretty and American Junkie) for ClubParties. This month ClubParties and Christopher Cashak celebrate five successful years of partnership.

ClubParties, based in Scottsdale, is a nightlife entertainment guide for the Phoenix area. The website promotes local nightclub events. ClubParties’ also showcases pictures of current nightlife in the city. Beyond local event coverage the website has partnered with top modeling agencies and actively promotes new model talent in the nightlife industry. Their “Girl of the Month” feature regularly highlights new models in the city. In early 2004, DJ’s Josh Royal and Aaron Cuoco with web page designer Jeff Gloy founded ClubParties. The website’s address is: http://www.clubparties.com/

Christopher Cashak was selected for his widely praised photography work. He also has a positive reputation with patrons and workers in the Scottsdale nightlife scene.

SUMMARY

Who: Christopher Cashak and ClubParties
What: Christopher Cashak completes five years as exclusive nightlife photographer for ClubParties.
When: September 29th, 2009
Where: Scottsdale, Arizona
Why: ClubParties.com features the best Scottsdale party spots through Christopher Cashak’s photographs.

ABOUT CHRISTOPHER CASHAK

Christopher Cashak is Scottsdale’s self declared “Official Nightlife Photographer”. His career started at Axis/Radius Nightclub and currently spans more than five years.

From humble beginnings as a drop-out to photographing high-profile celebrity events, Christopher Cashak is an Arizona success story. His photographs are published world-wide. They show Arizona’s beauty and the excitement of Scottsdale. Christopher Cashak turned nightlife photography into an art form that helped shape Scottsdale’s glamorous image.

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Blackout Shakeout, Go Go Smash, MetroShots and more.

CONTACT

Jonathan Wilshire
Omega Sunfire Public Relations
Email: email@omegasunfire.com
Phone: +1-602-524-9071
Address: 773 East Tyson Street, Suite 14, Chandler, AZ 85225

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Alltop.com, a global content directory, selected CASHAK.TV to include as a fashion news source. The popular online television show will join the company of the New York Times, W Magazine, Style.com, InStyle and many other known fashion publications. CASHAK.TV’s top fashion stories will be continually updated on Alltop’s website.

SUMMARY

Who: Alltop
What: Alltop selects CASHAK.TV for includion in its new directory.
When: September 1st, 2009
Where: alltop.com
Why: CASHAK.TV is a leading fashion industry publication.

ABOUT CASHAK.TV

CASHAK.TV(http://cashak.tv/) is an online, TV format program covering fashion for young, trend-setting women. The show features regional, national and international high-end designer fashion. Video segments on CASHAK.TV include fashion reports, fashion shows, street fashion, interviews and backstage looks. Unlike generic fashion publications which cover multi-generational trends, CASHAK.TV only focuses on the stylish designs and accessories that appeal to younger, fashion-savvy women.

CASHAK.TV is based out of the emerging fashion market of Scottsdale, Arizona. The show brings a new perspective to the industry from outside the traditional fashion hubs of New York City, Paris and Milan.

The show boasts an impressive list of supporting designers and brands. CASHAK.TV has reported on collections by Christian Audigier, Ed Hardy, Bebe, Beach Bunny Swimwear, Cia Maritima, Roberto Cavalli, Miss Sixty, Balmain, Chanel, Dsquared, Max Azria, Elle Macpherson, Lauren Conrad, YMI, among many others.

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Superstar Selector, Blackout Shakeout, Go Go Smash, MetroShots and more.

CONTACT

Jonathan Wilshire
Omega Sunfire Public Relations
Email: email@omegasunfire.com
Phone: +1-602-524-9071
Address: 773 East Tyson Street, Suite 14, Chandler, AZ 85225

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FOR RELEASE ON AUGUST 27TH, 2009

NS13Events, based in Scottsdale, reports on the local nightclub scene in addition to producing its own events. Earlier this year the company exclusivity hired Christopher Cashak, regarded as the “Official Nightlife Photographer of Scottsdale”, to photograph the action at area nightspots. Through Mr. Cashak’s lens and NS13Events website the company has broadcast the excitement of Scottsdale’s scene and highlighted current hot spots. Today, the two parties celebrate six successful months of partnership.

NS13Events is a Scottsdale based production company. They have created fashion shows with notable names like Ed Hardy in addition to other nightclub events. NS13Events is part of a media group that includes the Rockstar Model Agency, Dirty Boutique and Rising Sun Entertainment.

Axis/Radius and Suede Lounge are two nightclubs Christopher Cashak photographs every weekend for NS13Events. Pictures include local party-goers, disc jockeys, go go dancers and celebrities. The photos are published on NS13Events.com

Christopher Cashak was selected for his widely praised photography work. He also has a positive reputation with patrons and workers in the Scottsdale nightlife scene. “With my photo skills and NS13′s production capabilities we are going to rule Axis, Suede and every other club in Scottsdale”, said Christopher Cashak.

SUMMARY

Who: Christopher Cashak and NS13Events
What: Christopher Cashak completes six months as exclusive nightlife photographer for NS13Events.
When: August 27th, 2009
Where: Scottsdale, Arizona
Why: NS13Events seek to feature the best Scottsdale party spots through Christopher Cashak’s photographs.

ABOUT CHRISTOPHER CASHAK

Christopher Cashak is Scottsdale’s self declared “Official Nightlife Photographer”. His career started at Axis/Radius Nightclub and currently spans more than five years.

From humble beginnings as a drop-out to photographing high-profile celebrity events, Christopher Cashak is an Arizona success story. His photographs are published world-wide. They show Arizona’s beauty and the excitement of Scottsdale. Christopher Cashak turned nightlife photography into an art form that helped shape Scottsdale’s glamorous image.

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Blackout Shakeout, Go Go Smash, MetroShots and more.

CONTACT

Jonathan Wilshire
Omega Sunfire Public Relations
Email: email@omegasunfire.com
Phone: +1-602-524-9071
Address: 773 East Tyson Street, Suite 14, Chandler, AZ 85225

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FOR RELEASE ON AUGUST 20TH, 2009

Unlike many in Scottsdale, Chrisopher Cashak was not born into wealth and privilege. He is the son of a janitor and public school teacher. At the age of 13 he dropped out of school. However, Mr. Cashak would not let circumstances or adversity hold him down. He went on to graduate with an associates degree at age 18 and finished a bachelors at Arizona State University by 20. He did not study photography in college but pursued it as a hobby. In 2004, Christopher Cashak started his own professional photography business. He worked in several photography disciplines, including fashion, glamor, landscape and nature. Mr. Cashak’s photographs were published in renowned local, national and international magazines, newspapers and websites.

During the fall of 2004 Christopher received his first assignment to photograph the nightlife at club Axis/Radius in Scottsdale. When Christopher Cashak started photographing the scene it was dominated by student, intern and amateur photographers. He set a new bar for the quality and professionalism currently demanded from legitimate photographers of nightlife. The magazines and websites that covered Scottsdale nightlife at the time quickly began telling their photographers to “do what he does”.

Social networking was just starting to become popular at this time. He was one of the first to encourage club goers to post the pictures he took of them on their social networking profiles. The photos of the Scottsdale scene were then shared around the world. This practice is common place today. Many sites now automatically integrate their nightlife photos with social networking platforms.

A long list of celebrities have posed in front of Christopher Cashak’s camera, including Paris Hilton, Shakira, Gwen Stefani, Jenna Jameson, Charles Barkley, Shaq, Amare Stoudemire, Kendra Wilson, Nick Lachey, 50 Cent, Bad Girl’s Club Amber Buell and Meade, FHM’s Carlee Ranger and many more. He also captured performances of today’s top disc jockeys, including DJ AM, Vice, Hollywood, Cheapshot, OB-ONE, Fashen, Abelrock, Scooter, Rocktakon, Jazzy Jeff, Steve Aoki, JJ Flores, Ferry Corsten and Paul Oakenfold. Publishing these photos helped to establish Scottsdale as a celebrity hotspot. However, Mr. Cashak did not limit his camera lens to the famous. He perpetuated the concept of paparazzi for everyone by photographing all the party goers as if they were Hollywood celebrities.

In addition to party and event photos, Christopher Cashak pioneered two styles of photography that captured a different dimension of nightlife in Scottsdale. In 2006, he began publishing “Nightstreak” photos. In these images he uses advanced photography techniques to create visual effects naturally inside the camera without computer editing. The second style was developed for fashion and glamor photography. Most photographers in these disciplines will use soft light techniques. Christopher Cashak distinguished his work with high-contrast illumination that could only be used in lowlight environments like nightclubs.

This year Christopher Cashak declared himself the “Official Nightlife Photographer of Scottsdale”. Mr. Cashak proclaimed, “It was time to create an unmistakable distinction between the best photographer in town and the amateurs running around making the scene look bad.”

While photographing the Scottsdale scene, Mr. Cashak earned the reputation as one of Scottsdale’s original playboys. He is known for leaving nightclubs with young women on his arms- many of them glamor or fashion models.

From humble beginnings to high-profile celebrity events, Christopher Cashak is an Arizona success story. His photographs are published world-wide. They show Arizona’s beauty and the excitement of Scottsdale. Christopher Cashak turned nightlife photography into an art form that helped shape Scottsdale’s glamorous image.

SUMMARY

Who: Christopher Cashak
What: Christopher Cashak proclaimed the Official Nightlife Photographer of Scottsdale.
When: August 20th, 2009
Where: Scottsdale, Arizona
Why: Christopher Cashak elevates the standard for nightlife photography by declaring himself the official photographer.

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Blackout Shakeout, Go Go Smash, MetroShots and more.

CONTACT

Jonathan Wilshire
Omega Sunfire Public Relations
Email: email@omegasunfire.com
Phone: +1-602-524-9071
Address: 773 East Tyson Street, Suite 14, Chandler, AZ 85225

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FOR RELEASE ON AUGUST 13TH, 2009

For a third year, CASHAK.TV is named the “Official Video Partner” of Phoenix Fashion Week. CASHAK.TV is responsible for broadcasting Phoenix Fashion Week to the world. The program will use the unique capabilities of video to report on the sights, motion and sounds of the event. Traditional print and web media are unable to convey all these dimensions to their audience.

CASHAK.TV will film all of the runway shows, in addition to the action backstage. An episodic series focusing on the work of Phoenix Fashion Week staff and designers from the beginning of this year to now will also be shown. The series and show footage will air on CASHAK.TV’s website. Christopher Cashak, the shows executive producer said: “This year we are covering every aspect of Phoenix Fashion Week. Other fashion weeks will look are what we are doing with envy.”

In 2005, CASHAK Magazine covered the second Phoenix Fashion Week with photographs and text articles. The editorial reviews continued into 2007 when CASHAK Magazine changed its name to CASHAK.TV. That year the show began its current video format. As the official video partner, CASHAK.TV brought the first fashion week endorsed video coverage to the shows. For 2008, the show added a live correspondent on the runway to report the the fashion stories. “Working with CASHAK.TV has been a true fashionable partnership from day one, Chris and his team believed in the vision of Phoenix Fashion Week and together we have built it into one of the best fashion events in the Southwest,” said Brian Hill, Executive Director of Phoenix Fashion Week.

CASHAK.TV will use its stature in the international fashion community to bring attention to Phoenix Fashion Week and its designers. The program has participated in New York, Los Angeles, Paris, Milan and London Fashion Week for years.

Christopher Cashak has expressed interest in developing a high-end fashion community in Scottsdale and Arizona. He routinely assigns reporters to cover local fashion events and designers.

Phoenix Fashion Week will take place October 1st, 2nd and 3rd of this year. The runway shows will be held at the Hotel Valley Ho in Scottsdale.

SUMMARY

Who: Phoenix Fashion Week and CASHAK.TV
What: Phoenix Fashion Week selects CASHAK.TV to provide video coverage of its event.
When: October 1-3, 2009
Where: The Hotel Valley Ho in Scottsdale, Arizona
Why: CASHAK.TV was chosen by Phoenix Fashion Week because of the outstanding work the show produced during the last two years of the event.

ABOUT CASHAK.TV

CASHAK.TV(http://cashak.tv/) is an online, TV format program covering fashion for young, trend-setting women. The show features regional, national and international high-end designer fashion. Video segments on CASHAK.TV include fashion reports, fashion shows, street fashion, interviews and backstage looks. Unlike generic fashion publications which cover multi-generational trends, CASHAK.TV only focuses on the stylish designs and accessories that appeal to younger, fashion-savvy women.

CASHAK.TV is based out of the emerging fashion market of Scottsdale, Arizona. The show brings a new perspective to the industry from outside the traditional fashion hubs of New York City, Paris and Milan.

The show boasts an impressive list of supporting designers and brands. CASHAK.TV has reported on collections by Christian Audigier, Ed Hardy, Bebe, Beach Bunny Swimwear, Cia Maritima, Roberto Cavalli, Miss Sixty, Balmain, Chanel, Dsquared, Max Azria, Elle Macpherson, Lauren Conrad, YMI, among many others.

ABOUT PHOENIX FASHION WEEK

Phoenix Fashion Week is the leading fashion industry event in Arizona. The organization’s mission is bridging national and international designers with premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community service efforts and for infusing world-class innovation into the valley. For more information log onto www.phoenixfashionweek.com

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Superstar Selector, Blackout Shakeout, Go Go Smash, MetroShots and more.

CONTACT

Jonathan Wilshire
Omega Sunfire Public Relations
Email: email@omegasunfire.com
Phone: +1-602-524-9071
Address: 773 East Tyson Street, Suite 14, Chandler, AZ 85225

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